Six Things Authors, Publishers and Retailers Can Do to Resuscitate Publishing (The Demise of Publishing, Part 3)
Now it’s time to focus on how we are to keep publishing alive and thriving. Here are six things I think need to happen to ensure that Amazon and other publishers, booksellers and libraries exist in our future world.
Considering the ongoing struggles of publishers and bookstores to stay competitive within the marketplace and the simultaneous, exponential growth and dominance of Amazon, it may seem that Amazon is the Big Bad that will put everyone else out of business. It is a
If the fate of that one chain—Family Christian—affects Christian publishing so drastically, what would a world without Amazon do to publishing at large? What would happen to reading, literacy—publishing—if there was no more Amazon? Or, more likely: What would the book world be with only Amazon? With their $5.25 billion in book sales constituting only 7% of Amazon’s total revenue, the behemoth mega-store isn’t likely to disappear from the landscape any time soon, but will the rest of us be part of the ripe rolling hills of publishing five years from now?